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In today's digital age, it may seem that traditional marketing methods like in-store sampling and demonstrations are losing their effectiveness. However, the opposite is true! Personal contact with customers is still key to building brand loyalty and increasing sales. And promotion tables can help you carry out these activities effectively.
Why Use Promotables?
- Direct customer contact: No online channel can replace the power of a personal meeting. At a promotional table, customers can learn about the product, try it out, and get information from trained staff.
- Increased brand awareness: A promotional table with your company or product branding will attract attention and help build brand awareness among customers.
- Sales promotion: Sampling and demonstrations at a promotional table lead to a demonstrable increase in sales. Customers are more likely to remember the product and purchase it.
- Versatility: Promotional tables are suitable for presenting a wide range of products, from food and beverages to cosmetics and pet supplies.
Types of Promotional Tables and Accessories
The range of promotables is wide and allows you to choose the ideal option for every store and product type.
- Plastic trays: Lightweight and foldable trays with adjustable straps are ideal for sampling. They can be easily branded in line with the key visuals of the campaign.
- Small promotables: They are the ideal helper for a contact campaign. They don't take up much space and still provide enough space for placing petitions or flyers.
- Medium and large promotables: Standard and custom promotional tables ensure a perfect presentation of your products in the sales area.
An Investment That Pays Off
The investment in promotables will pay off many times over in the form of increased sales, strengthened brand awareness, and customer loyalty. Don't hesitate to bring your marketing activities to life with the help of these effective tools!
How to Effectively Implement a Contact Campaign?
Harness the Power of Emotions and Experiences
Presenting products in stores is not just about showing them to customers and telling them about their features. It is important to evoke emotions and experiences in them that they associate with the product. Tastings, demonstrations, and interactive activities at a promotable can arouse curiosity, please the taste buds, and involve customers in the action. Engage the customer's senses. Let them taste a delicious dessert, try on comfortable shoes, or feel the soft material of clothing. Use eye-catching visuals, pleasant music, and fragrances to enhance the atmosphere and create an even greater experience.
Promoter: A Key Figure
The promoter, who will stand at the promotional table and present the products to customers, plays an important role in the success of the promotion. They should be knowledgeable about the products, communicative, friendly, and enthusiastic about the cause. Their job is to answer questions, generate interest, and motivate customers to buy. Invest in high-quality promoter training to ensure they present your product with professionalism and enthusiasm. Teach them active selling techniques and emphasize the important features and benefits of the product.
Connect Online and Offline Marketing
In-store presentations should be linked to your online marketing strategy. Use QR codes on the promotional stand that direct customers to your website or online store for more information about the product. Offer them a discount or gift for shopping online to support the multi-channel purchasing process. Promote the promotion on your social media and website. Create eye-catching posts with photos and videos from the presentation and inform your fans about where and when they can meet you and try out your products.
Measure Results and Optimize
After the promotion is over, it is important to analyse its results and evaluate its effectiveness. Track metrics such as the number of customer contacts, the number of products sold, and the return on investment. Based on the analysis, optimize the strategy for future promotions and ensure that they are as effective as possible.
Promotional Tables: A Tool for Growing Your Business
Promotables are a valuable tool that can help you bring your marketing activities to life, strengthen brand awareness, and increase sales. Use their power to get closer to your customers and build strong, lasting relationships with them.
Tips for an even better result
Don't be afraid to experiment with different types of promos, presentations and activities. Choose the right type of promotional product for your product and target audience. Carefully plan the placement of the in-store promotional item. Ensure quality and trained staff to present the product to customers. Promote the promotion online and offline to attract maximum attention. Involve influencers and bloggers in promotions to reach a wider audience. Use data and analytics to optimise your promotions and get the best results.
With a little creativity and thoughtful planning, your promotional event using promotables will become a great success and bring you the desired results.
